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Oakley Case Study

In 2003, Oakley was a wholesale-only brand based in LA. They sold their products in a handful of niche, hand-picked stores. In 2007 Oakley was acquired by Italian eyewear manufacturer Luxottica for $1.2bn. Since then Oakley has opened its own retail stores worldwide, with a flagship store in Covent Garden, and has become a household name synonymous with sport performance and latterly, fashion.

Throughout this expansion and immense change Mineral Creative has consistently produced great and varied creative content for Oakley. This includes:

Print and digital ads, websites, social media content, photography, video, events, retailer website takeovers, underground station takeovers, building wraps, retail bags, retail windows design and installation, Heathrow and Gatwick airside installations, exhibitions, London 2012 marketing and POS, internal communication, in-store graphics and installation.

You name it, we’ve produced it! Here are just a few highlights:

It was only a small study but using the intervention with patients may have helped with the clinician’s cultural competence. Hopefully this study will encourage other researchers to go ahead and adapt tools even if they aren’t Māori – there are still ways you can do that.

Fiona and her co-researchers have presented their research at local and international conferences and had their findings published in the Journal of Primary Health Care.

Fiona’s latest research, also funded by the Oakley Mental Health Research Foundation, is looking at the impact on patients when mental health staff undergo postgraduate cognitive behavioural therapy training. It examines whether as well as students developing knowledge and skills, were their patients getting better with regards to reduced stress and improved functioning.

Fiona says the funding for both projects has enabled the research to be completed, and the funding for the second study on patient outcomes allowed her to employ a research assistant to collect the data in a timely and efficient way.

“Because I am trying to do this research on top of teaching, it is great to get that kind of support. I am fairly new to research and getting those grants has helped me find my feet and gain confidence.

“It’s been a positive experience and I felt supported, especially with the patient outcome study where you have to report back annually about how the study is going. Recruitment has been quite difficult for that study but I didn’t feel criticised. I felt supported to try and work it through, which was helpful.”

Fiona says her research deals with issues that have everyday benefits for clinicians and patients.

“We want to know for staff going on intensive training courses, is that benefiting patients in a real way? And being able to have intervention at primary care level fits really well with meeting people’s needs in the community, many who wouldn’t go and see a counsellor or be eligible for secondary care services. It is real-world applicability which benefits end users.”